Strategic Objectives

Shareholders

Effectively optimize the utilization of resources to maximize and sustain shareholders’ value.

Leadership

Achieve and sustain market leadership for the industry in Qatar and the region.

Technology

Embrace and adopt technological advancements within the industry to deliver our products and services.

Innovation

Offer integrated and innovative solutions for the industry.

Competitiveness

Achieve a competitive edge in terms of quality, price and delivery.

Responsibility

Develop and sustain responsible operations that respects all stakeholders and fulfils their aspirations.