Strategic Objectives Shareholders Effectively optimize the utilization of resources to maximize and sustain shareholders’ value. Leadership Achieve and sustain market leadership for the industry in Qatar and the region. Technology Embrace and adopt technological advancements within the industry to deliver our products and services. Innovation Offer integrated and innovative solutions for the industry. Competitiveness Achieve a competitive edge in terms of quality, price and delivery. Responsibility Develop and sustain responsible operations that respects all stakeholders and fulfils their aspirations.